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September 28, 2012
By: TOM BRANNA
Editor
• UNITED KINGDOM: When you’ve got one of the most recognizable personal care brands in the world, it takes a bit of courage to rework something that works. And yet, that’s exactly what Boots is up to these days as it repackages and repositions its entire No7 skin care brand, adding new items and deleting underperforming SKUs. Overall, Boots will delete 27 SKUs and add 25. The goal in all of this is to make the No. 7 brand as recognizable for American women as it is for their British counterpa...
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